People came from miles around hoping
to be seated in her section. With a blaze of efficiency and
the accuracy of Robin Hood, you knew your food would arrive piping hot and
exactly as ordered. But that wasn’t why they came. It was the little extras that
made sitting in Gail’s section worth the trip.
Her genuine smile and friendly greeting said, “I’m glad you’re here.” Asking
about your family and caring enough to remember made you feel like family.
Her laugh was contagious, and her work ethic was infectious too. Normally after
a good meal you want to relax. Gail made you want to get up and serve
someone. It’s no wonder the place was always full. Why would you go
anywhere else when you could be served by the world’s best waitress?
Leaving Marks
Gail was a master at making people feel good, treating them with respect
and giving them more than what they paid for. It was one of the marks she’s
left on the world.
I too, am one of her “marks”. You see, Gail is my mom. I’m Mike Davidson of
Parkway Automotive – you may know me as The Auto Guy. I learned a lot about
life, and business, from my mom.
By watching her work to raise three children I learned the value of putting in a
full day’s work. When she’d come home with sore feet, she wouldn’t sit down to
rest; many times she was getting ready to go to her second job. I’d occasionally
catch her taking a nap, but that didn’t last long and seemed to give her a boost of
energy that lasted hours.
A Double Lesson
A lesson she taught me was to treat people better than they expect and to
give people more than they pay for. I began my business with this in mind and
have tried to build my business on this foundation.
Roo t Issues
Most people have had bad experiences with auto repair shops.
What I realized is that most of those problems stem from
the same root issue. I know from personal
experience, and from the testimony
of many others, that too many
shops don’t treat you the way
you’d like to be treated.
• You feel like a number, not a
valued customer
• You are left “in the dark” as
they repair your car
• You are given an estimate, but
if it’s wrong, you are still
expected to pay the new amount
• And if you’re dissatisfied, they just
don’t seem to care
Different Way
I vowed to run Parkway differently. I want to treat people the way I would
want to be treated. The Bible calls this The Golden Rule. I call it, good business.
I know that sounds like a cliche, but it really is my heart. This business is a
reflection on me… and my mom. I want it to be a good reflection. And for that
to happen, we need to take care of you.
n Caring for your car… is pretty simple.
• Our technicians are highly trained
• We invest in state-of-the-art equipment
• Your car will be in our air-conditioned building out of the elements
• And this is the only business we are in – so we are very competent
n Caring for you… is more complex.
When you walk through our door, you have a thousand things on your
mind. And getting your car repaired is probably one of the last things you
want to be dealing with.
We understand how frustrating this can be for you. That’s why we do
everything we can to fully understand your situation, keep you informed
throughout the process, repair your car properly and give you the
assurance that we’ll be here for you should anything not be right.
We know that you can take your car to any number of places to get it
repaired. For you to choose Parkway as your preferred service provider, we
have to do more than care for your car. We have to care for you!
n Caring for Your Time
Professionals set appointments so they don’t waste time
• We’ll reserve an appointment for you so you don’t waste time either
• You can also be taken home or to work in our FREE Shuttle
• We can also pick you up when you car is ready to go
n Caring for Your Peace of Mind
• 100% Guarantee on Parts & Labor –
protects you should anything not be right
• Pre-Trip Inspection –
provides comfort and security as you travel with your family
• Used Car Inspection –
gives you confidence in purchasing a vehicle
n Caring for Your Safety
• 111-Point Visual Inspection –
helps to maintain your car and prevent surprises
• 24/7 Help Line –
gives you access to a trusted advisor whenever you need it
• Nationwide Emergency Service – provides timely help
to keep you from being stranded
A Lasting Legacy
I was given a legacy of a diligent work
ethic, treating people well and giving
people more than they pay for. My job is
to ensure that legacy continues.
When your car needs a repair or
routine service, give us a call to set up an
appointment. We’ll greet you with a
smile, take good care of your car and
strive to give you more than you pay for.
Mom wouldn’t have it any other way.
Mike Davidson
“The Auto Guy”